Go Dairy Brand Identity

Agency: Hula
Client: NZMP
Design Direction: Alice McKeown
Creative Direction: Mark Benseman
Team members: Adeline Marteil, Holly Dillon, Sam Harris

A brand designed to generate action.

GoDairy is the recruitment and retention arm of DairyNZ, providing information and pathways for those seeking employment in the dairy industry.

I was involved with the initial development of an identity that uses intersecting and directional arrows – a simple graphic language based on the concept of ‘Go’.