ECC Window Display
Inhouse Design team: ECC
Client: ECC
Design Direction: Alice McKeown
This was a window display that was created to celebrate the arrival of the latest lighting products from the Milan furniture fair. The concept was considered for the three levels of transport that went past the window.
Traffic. It had to be bold and eye-catching to people driving past. It also had to quickly communicate what it was about. This was achieved using Italian colours and large 3D typography spelling out the words ‘Milan’
People walking or biking past. Each window space was given it’s own design and brand to work with, showing how you could potentially display the works in your own home or office space.
People stopping and getting up close to the display, having a closer look. Foiled vinyl decals were used to frame each display and create consistency. Each company logo was applied in the same foil. The works selected all contained a level of detail that were just as interesting close-up as they were was from afar.
