Hitachi Visual Content Standard

Agency: Richards Partners
Client: Hitachi
Design Direction: Caroline Konarkowska

This was a brief I worked on in a freelance capacity in collaboration with the team at Richards Partners.

The brief was to present text-heavy, technical information, for Japanese air-conditioning brand Hitachi, in a typographic and easily readable format while staying within the brand guidelines.

This standard had to be designed and set-up to work across a range of digital monitors.