Starship’s Augmented Reality Experience

Agency: Insight Creative
Client: Starship Hospital - Outpatients Department
Design Direction: Alice McKeown
Team members: Jo Otto, Josephine Ross, Jeremy Sweetman
Illustration: Chris Davidson
Awards: Finalist 2020 Best awards: Public Good Award, Installation & Exhibition & Environmental Graphics. 2020 Best Award Winner: Silver; Installation & Exhibition.
2021 AGDA Finalist: VR & AR Experiences - Merit

The Starship Hospital team do an amazing job every day in treating our kid’s sicknesses and injuries while always ensuring the kids, and their parents, cope with the stress of being unwell.

I was honoured to be involved in creating a fun and engaging physical and AR experience that eases anxiety and keeps kids calm while they wait to see a doctor.