Design Hui Identity

Agency: Insight Creative
Client: Insight Creative Design Team
Creative Direction: Alice McKeown
Team Members: Brian Slade

A Meeting Point

A visual identity that was created for Insight Creative’s Design Hui. This meeting was a fast-paced, high-intensity full day event where the design team came together to reflect on the first two quarters of the year. The hui also involved activities to turbo-boost creativity, guest speakers, teamwork and explored how our learnings could be applied moving forward.

The designers and their thoughts and ideas were represented through dynamic typography, circling around a central meeting point. The tone was positive, energetic, playful and contemporary. We were there to have fun! The identity reflected this.

The target audience was designers, so the visuals were considered to appeal to their design sensibility.