Wiremu Wins Without Wifi — Ebook & AR App

Agency: Insight Creative
Client: Insight Creative - Internal Project
Design Direction: Alice McKeown
Team members: Jeremy Sweetman, Kylie-Marie Rose
Illustration: Chris Davidson
Awards: 2021 AGDA Finalist: E-Books category - Distinction

Wiremu Wins Without Wifi was a children’s book designed at Insight Creative for our end of year Christmas gift. This book was set-up to host interactive AR experiences as well as being accompanied with an animated e-book that I had the responsibility of art directing. The app shown here was a further step in this process, created to take the augmented reality aspect of the app to the global market via the app store.

The design had to be playful and engaging, using a combination of existing assets and new styles to create a seamless user experience that worked across a range of tablets and phone sizes, in both vertical and horizontal formats.

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