Hula Client Newsletter – Dairy Trends

Agency: Hula
Client: Hula - Internal Project (for Hula clients)
Design Direction: Alice McKeown
Strategy and Copywriter: Kat Gwilliam

Hula (an Auckland-based strategic design agency) has many key clients in the dairy industry and wanted to send a quarterly newsletter. This was to help their key clients to stay connected to the latest design, marketing, tech and innovation news in the world of dairy and beyond.

I designed a layered system which allows content to build on itself and made great use of animation effects in the InDesign EPub software. The content is unveiled with the removal of each layer, with the UX experience considered throughout. Key headings, images and deliberate use of colour create an enticing way to capture client’s attention, setting up an experience where the content is read through in chunk-sized bites. Subtle paper textures and drop shadows add depth to the layered look, creating a physical note board effect in a digital format.

View the live newsletter here.